The conservation gains from TNC-corporation collaboration have provided an incentive to promote corporate sustainability and future partnerships between conservation NGOs and the private sector. The two examples elaborated on in this blog illustrate the movement of big businesses towards corporate sustainability. Critics against TNC claimed that TNC ignored and silently supported its partners in unsustainable projects like oil drilling in Texas in 2003. The disparagement from other environmental groups like Greenpeace correctly pointed out the drawbacks in management at TNC, but it did not negate the positive benefits that corporate relationships bring to the environment and businesses. Their innovative strategy of utilizing market-based conservation potentially faces the risk of creating a free-rider problem where business partners can acquire credits to pollute the environment in other places.
However, TNC has promoted the value of nature in business decision-making processes, a valuable asset to conservation movements of the 21st century. A non-confrontational, market-based conservation approach is an innovative solution of environmentalism that can create both conservation gains and negative effects on nature. TNC has reformed its governance and tightened up its corporate partnerships to maintain its mission of working with businesses to value nature. Accounting the benefits of natural resources into business decision-making processes can result in a win-win outcome for both nature and business, as long as all the parties uphold social responsibility.